10 Tips for Creating a Successful Incentive Travel Program

June 15, 2018 | Incentive Travel

Incentive travel is a wonderful way to entice employees or distributors to increase their effectiveness and your company’s position in the marketplace. Those in a potential program can have the ability to acquire a memorable as well as work place morale. Incentive travel can be focused on either sales force or a division/submission, this can be national or international. Regardless, the perfect incentive travel program starts with careful planning.

Below are the most important tips for creating a successful incentive travel program which fits your company’s size, budget and culture:

• Initially and capture those incentive program objectives. What would you like your incentive travel program to achieve? These objectives can range from increased volume of sales, increased productivity and office morale, decrease in flawed business practices, or to simply reward your employees for the hard work and number hours. No matter the goal, it is important to define a specific value to this improvement such as sales quota which must be met, a specific dollar amount of revenue which must be attained, or any other method of evaluating the performance of your employees.

• Decide on the target recipient, in essence, who is eligible to participate in the incentive travel program? This could be sales persons, general employees, the management team, or even customers.

• Learn what the objectives, interests, and values are of your target segment in order to create a trip tailored to their specific needs based on your available budget.

• Be sure that your planned performance of your employees in order to ascertain practical tasks for your targeted recipients.

• Be sure you have a clear system in place to track the performance level of your employees.

• Think of any outside factors which may affect the success of the program. This could be market conditions, work cycle needs, or structural organization.

• Determine whether the program will be planned and managed internally or outsourced to a company with expertise in incentive travel.

• Recognize and become familiar with applicable tax implications. Often, under particular circumstances, travel bonuses can be taxable, so it is important to understand certain terms with the help of an accountant.

• In designing the incentive travel part, be sure to consider the travel features, but also the full extent of your contact, especially what is promised pertaining to your budget. Also, be fully aware of all cancellation policies.

• At the conclusion of your program, evaluate both those who won and those that did not win to determine whether the program was effective in accomplishing your established objectives.

  
  

In conclusion, incentive travel is a good tool in establishing any size company. But be sure to set clear and concise goals, decide on a budget, determine what your target audience wants, and base your decision on options which cater to each, from companies with smaller budgets can greatly benefit from incentive travel.

For more specific details on incentive travel trips, contact us online, or call us today – 704-540-1482.